How To Take Fashion Photography

The fashion photography niche is free from any strict restrictions and is considered to be the most profitable one. You can adopt a story style for this niche and shoot whatever and however, you want. You can deliver a glimpse of an imaginary world with a unique perspective. The true purpose of fashion photography is to demonstrate clothes, makeup, and fashion accessories. 

In general, a storyline is visualized by integrating your own creativity into a distinct idea. Shoot out a story with the subject matter and elegant lighting scenarios. You can do further experimentation and exploration because it is crucial for fashion photography. Don’t forget to use your limitless concept of inspirational creativity and observe every little thing in your life to create the perfect frame for your next fashion photoshoot. 

So, here are some of the photography tips to produce a pro fashion shoot.

Keep Simple Lighting 

Good lighting can add great value to your photos but it genuinely doesn’t mean that you have to spend on professional lighting to gear up the quality of the image. A light source with a light reflector is enough. Most of the beginners set up with complicated schemes for lighting with so many flashes everywhere but this makes pictures even worse. Be simple, select location, see what you want to frame, and think how you can glam it up with light. 

Frame With Daylight

Before investing in a lighting kit, start with window light shooting. Set your subject model at least 2 meters away from the window. Shoot from every possible side and angle, try to understand the way light is falling on your subject, and carefully observe how it’s affecting the whole image. If you turn the model by 30 degrees, it gives an interesting shadow to shape the object well. At 45 degrees, you can see even more beautiful shades of contrast and can also go for dim light focused creation in studios. 

Reflect The Subject Well

The fashion shoot is not complete until you get the right model to fit into your concept. Whether it’s about hair color, height, eye shape, skin tone, etc. Creating a comfortable shooting decorum and good chemistry between model and photographer is really important for a successful photoshoot campaign. Pull out each and every element in the scene to reflect the fashion subject through clothing, beauty, and makeup. For provocative looks, go for heavy makeup, and for a natural look, just choose the gentle and soft makeup. Models with features like almond eyes, small chin, big lips, and symmetric face are best for commercial aperture. 

Pick Up Right Camera

Choose a highly performing camera that can deliver quality snaps in all conditions. For high-resolution and in-depth quality capture you can use Canon EOS and many more other cameras. Here is a list of some top DSLR cameras that can polish your photography skills.Set the white balance and exposure correctly in the frame to get completely satisfying results. Posing is a tricky way to grip attention in the current fashion industry. Pose your model with different angles to add edginess to the piece of artwork.

Our recommendation: Canon EOS 5DS R Digital SLR

Experiment With Lenses

Experiment with a variety of lenses, since every fashion shoot requires different lenses. Canon EF 75-300mm f/4-5.6 III telephoto zoom lens is good for zooming in a great range of shots. Sony FE 200-600mm F5.6-6.3 G OSS Super Telephoto Zoom Lens replicate shots so well as a human eye. Nikon AF-S NIKKOR 35mm f/1.8G ED Fixed Zoom Lens is good to capture the low-light shooting. Photoshoot Studio is an ideal option for a fashion shooting. Props and equipment are well settled for easy light controlling and stabilize tripod conditioning. The environment is all set to avoid any unwanted shadows while creating an accurate shot. 

Our recommendations:

  1. Canon EF 75-300mm f/4-5.6 III telephoto zoom lens
  2. Sony FE 200-600mm F5.6-6.3 G OSS Super Telephoto Zoom Lens
  3. Nikon AF-S NIKKOR 35mm f/1.8G ED Fixed Zoom Lens

Learn more: Top 8 lens to step up your photography skills

Focus The Spot

In fashion and beauty industry photography, the focus is the most important thing to be considered intelligently. The focus should be on the spot you want to highlight, it can be outfit, shoes, makeup, or accessories. For autofocus, you can rely upon the Canon EOS R. Try to focus on a single point at a time for a shot. Select a central point,  fix the composition, and click the camera button to release the snap. 

Our recommendation: Canon EOS R Full-frame camera


Once you learn to work with a camera, light, and the model then nothing can stop you to get the perfect shot for your fashion photography album. So, choose your camera, pair of lenses, gather lighting kit, adjust ISO, get the perfect shutter speed, pick the right white balance, tripods, props, and set focus mode. Always try to shoot manually with different angles, retouch your creation,  create a storyline, look for the right location & background, display with creative sequence, and at last polish your focused accessories well. 


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